Does Nintendo Weaponize Nostalgia?

It may be all in your definition

Photo by Kamil Switalski on Unsplash

There’s an argument that’s made the rounds in recent weeks that Nintendo is weaponizing nostalgia. There may be some truth to the idea. But just as one person’s asylum seeker or refugee is another’s terrorist or illegal alien, “weaponizing nostalgia” is only one framing of what Nintendo is doing.

For Nintendo to be abl…