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Substack Is a Marketocracy
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Substack Is a Marketocracy

How Substack’s growth model undermines quality writing

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Ben Ulansey
Feb 04, 2025
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Substack Is a Marketocracy
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Photo by Adam Nowakowski on Unsplash

Substack is very likely the most promising social media platform for journalists and aspiring writers to succeed in writing online in 2025. For that, I’m endlessly thankful. But despite its strengths, I’ve felt a growing frustration with how the platform functions for writers at a core policy level.

At a time when Medi…

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