Versatility Is the Bane of My Substack
There are inherent challenges to building a newsletter and establishing a “brand”
When I joined Medium back in 2022, it was without any writing niche in mind. In spite of being advised to find my topic and stick to it, I took more of a “write what you want to write” approach, hurling a hundred subjects out into the world and seeing what resonated with readers.
This was a bad strategy for success. It ke…
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